Sukhveen's Media blog 1-Mr Bush

1) In 'Ways of Seeing' , John Burger suggests "all publicity works on anxiety". Advertisement gives us the option to be an improved version of ourselves. Berger implies that advertising makes buyers contemplate their future. It offers them a glamourous image made by the product, the image then makes him envious of what he sees. The buyer is meant to image themselves transformed by the product into an object of envy for others. 2) Psychologists refer to referencing as 'knowingly' or 'subconsciously' , to lifestyles represented  to us ,by the media or real life, that we find attractive. we create a vision of ourselves living this idealised lifestyle, and then behave in certain ways that help us realise this vision. You could maybe link 'Bandwagon' to this idea. This is because they may see others buying it and aspire to look like them. You could probably link 'Emotional appeal' because it creates strong feelings for the

Nothing beats a Londoner 1) Todorov: equilibrium Throughout the clip we see how Todorovs theory has been used. The equilibrium would be how everyone gets on with their daily routine, and them slowly the problem develops . It is clear that the problem is causing a barrier between what they want to achieve (disequilibrium). However, these different characters are able to reach a new equilibrium because they restore order by being determined on reaching their goal. Barthes: enigma and action codes We can also see how Barthes theory has been applied. One obvious enigma code would be at 55 seconds where the girls says that she has to "fight her family". This will leave the audience pondering why. Also, an action code would be when the young boy at 12 seconds says that he has to "run two miles just to get to training" . This makes the audience in questioning of figuring out if the boy gets to training. Levi Strauss: binary opposition

MM52 Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) This article analysis the dystopian representation of capitalist society in the latest Hunger Games film and the series as a whole, drawing attention to elements where media theory can be most usefully applied. 2) Those in power control ideas , as well as, resources. Panem is under dictatorship, President Snow runs everything. 13 districts exists in Panem; all the people that live there are poor. They have to serve 'The Capitol' (where the rich live). Using Marxist theory , we can see how the ruling class keep the poor under control through civic means , armies called 'peacekeepers' are sent to each district to punish anyone who tries to defy the authority.   3) The Hunger Games film suggests that the media are very powerful as they are able to influence and shape ideological beliefs . This is shown when President Snow deals with rebels by spreading fear among the districts, an

1) Media consumption audit My first blog task 2) Language: Reading an image - advert analyses Reading an image Textual analysis 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions 7) Audience: classification - psychographics presentation 8) October assessment learner response 9) Audience theory 1 Uses and gratifications table  10) Audience theory 2 11) Audience theory: Media Effects factsheet 12) Industries: Ownership and Control 13) Industries: Regulation 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Brand Values and Lines of Appeal 17) Representation: Introduction - Taken trailer analysis 18) Representation: Theory - MM article and application of theory 19) Representation: Feminism - Everyday Sexism  Fourth Wave MM article 20) Representation: Feminist theory 21) January assessment

1) One example of binary opposition I can suggest from watching this clip is immigrants vs British people . This is clearly illustrated as Nigel argues the point about  overcrowding as a result of immigration and the general quality of life has gone down. Another binary opposition suggested from this clip is rich vs poor . This is seen when Nigel makes the point about the upper classes being at a disadvantage because of overcrowding, but Russell makes the point about how money is not being distributed in an equal way and that the poor are also at a disadvantage because of this. Furthermore, another binary opposition in this clip is immigration vs corruption . Russell mentions how people are worried about the shortages of resources, taking away jobs, housing, not paying taxes because of immigrants, but Nigel is the one who is really to blame because politicians are corrupt. One other binary opposition displayed in this clip is racism vs anti-racism . Nigel's whole idea ab

1) A 'collective' identity is one that is primarily based around a collection of individuals who share a set of traditions, values and a similar understanding of the world that surrounds them. An example of this could be British people . They believe in the democracy and freedom of the press, these ideas have traditionally been embedded in British people. Any consideration of a 'collective identity' must take into account the role that representation , and by any extension 're-presentation' plays within the context of the construction of the media text. 2) Food, in particular Fish and Chips/ Tea with biscuits. Multi-cultural The Queen Football London-Big Ben/Tower Of London/TFL These are all a part of British culture and represent Britain as a whole. 3) James May's Top Toys offers a nostalgic representation of Britain because it attracts an older demographic of people, these people are the ones who are more likely to feel loss or

1) Who are you Everyone has constructed an image of themselves to communicate their identity , they want to be seen as this, when in reality they are really not. I think, therefore I am A time where the notion of the person was less centralised on, where our identity was based on aspects which were not within our control: class, age, gender, religion etc. From citizen to consumer Our identity is constructed through the creation of our desires and needs, going beyond essentials. The rise of the individual People began defining themselves as individuals in the second half of the 20th century and wanted to be unique and different. Branding and lifestyle Choosing products which best represen t us/our personality. Who will we be? Social networking sites allow us to create an image of ourselves. 2) Rimmel (nail polish )- I like to wear nail polish frequently, they are high quality and nice. Apple - I have an IPad which I frequently use. New Look - They have