Sukhveen's Media blog 1-Mr Bush

Iceberg Press   Visit the Iceberg Press website - particularly the Who Are We page and the Why Are We Here page. 1) The people behind Iceberg Press set it up because they believe in the "power of word" and "other magazines are giving up on their readers." Iceberg wish to do things differently and are independent. 2) The iceberg press mission statement: It's all about the audience. Chase the work, not the money. Compromise isn't our friend. We will always make time for ideas. We are stronger when we work with others. We want good people to work in a good place. Every year we will help a cause that matters. We believe in a thing called Print. 3) The two magazines that Iceberg press publishes are: Oh Comely- The simple things These are both niche magazines and aimed at a minority audience. 4) The similarities between The simple things and Oh Comely are: both targeted at a niche audience minimalist- lack of cover lines.

1) Representations of Oh Comely challenge stereotypes because the model on the front cover can be seen as both masculine and feminine, therefore Oh Comely creates liminal space . Additionally, the way Oh Comely represents femininity can be see as an alternative representation because they subvert stereotypes that other magazines include. For example Oh Comely use a model which looks androgynous and is wearing sophisticated clothing, whereas a mainstream magazine such as ELLE and Vogue have pictures of women which are revealing and are wearing clothes which make them look semi-naked. 2) The     r epresentations of race, ethnicity and nationality can be found in the 'Speaking Out' feature are: Race: a positive representation, Oh Comley use a variety of women from a different background, many of these women have achieved something in their lives at a young age. Ethnicity: a positive representation, presents a diverse range of women Nationality: a positive represe

Front Cover 1) The typefaces on the front cover suggests to an Oh Comely audience that they value design as part of their identity. This is because they have used san-serif typography for the cover lines and they have used a handwritten style font for the masthead , which reflects a feeling of home, therefore creates a sense of belonging . 2) The words under the title suggests that the potential audience for Oh Comely are women who are interested in niche articles. Therefore, the audience is most likely to be a middle class, graduate (ABC1) demographic , as they are more likely to understand topics like that. They subvert the conventions of a mainstream magazine. 3) The cover lines use narrative to create enigma as they give liminal information which leaves the audience in a mystery. Therefore, they are more likely to read the magazine. Also, the cover lines reflect the kind of content that Oh Comely provide, inspiring content. 4) Oh Comely have used a power cen

  Oh Comely website page on advertising and audience 1) Oh Comely introduces itself as a stylish and elegant magazine . This way it comes across as niche and has many loyal readers . Oh Comely claim that they provide unique, yet inspiring, content . 2) T he print circulation/readership statistics for Oh Comely is: Social Media Reach: 100,000  Readers Per Issue: 25,000  Average Age of reader: 27  Sold through independents, WHSmith and international outlets  When comparing with Men's Health it is evident that they have a much smaller circulation/readership , however, this is purely based on the fact that it is a niche magazine , therefore a smaller/loyal target audience , whereas MH is a mainstream audience with a much larger target audience. 3) Oh Comely is distributed to the audience by signing up to annual copies and then get them delivered. They could also buy them from small shops and places like WHSmith's. 4) Based on their content, In think t

1) Men's Health - Audience 2) Men's Health - booklet blog summary 3) Men's Health - Representation journal article and questions 4) Magazine production task - learner response 5) Men's Health - Industries and the impact of digital media