Sukhveen's Media blog 1-Mr Bush

Denotation This advert is to promote trainers. We can see how Nike is promoting sports and an active lifestyle. Connotation The connotations of this advert is to promote sports and to get younger people more involved in sports and a healthy active lifestyle. The Slogan directly engages with the audience, therefore showing the brands relevance and power. Target Audience I believe that the target audience for this product is young teenagers. This is because of the bright and vibrant colours used and the style of the trainers. Additionally, the font of the typography is san serif , therefore showing that the brand is modern and up to date. This would appeal to the younger generation because Nike would become urban. However, this product may be appealing toward people who are into to fitness or sports. This is because Nike is a major brand that promotes sport. Also, the colours used in this advert are neutral so can be attractive towards males and females. Co

Dominant, Preferred or Hegemonic Reading The Hegemonic Reading for this advert would be that Reebok have used 50 Cent, a successful and well-established rapper, deliberately to promote their brand . By doing this Reebok will have an increase of sales because of the increase in their popularity. This is because he is already a role model for his fans and has a connection with younger people- boys and girls, they will be attracted to buying this brands product. Negotiated Reading This advert can be viewed in many ways- such as positive and negative views. One positive view of this advert may be that the brand- Reebok , is paying attention to a group of people who have been marginalised by the society. This is because black people are associated with drugs and crime. We can see in the media how black people are portrayed and eventually a myth is created. Many of them are stereotyped by the society and the nation as a whole. Additionally, the fact that

Connotation The connotations of this advert is to promote that brand "Reebok". The character is more dominant, because its a large image of his face. This advert also shows a quote, which could suggest that its about inspiration and aimed at inspiring the younger generation. Denotation The characters face is shown to show his dominance .- he is looking straight into the camera to engage with the audience. There is also an image showing fingerprints, so his identity is revealed. Target audience I believe that this advert is aimed at younger males- teens and youths, who are into sports. This is because the font of the writing is unorthodox , so its almost rebellious . This idea relates to the younger generation. It also shows the brand identity "Reebok". This brand is well known. The typography is serif. This is done to show how both the brand and the character are established and relevant. Colour The colours used in this advert are dark a

      1) This is a magazine .- "heat" 2) I know this is a magazine because this contains a variety of content and is published regularly because "heat" is a common  brand and can be found in many stores. The magazines name is "heat"- this is the brand of the magazine. The title is in lower case which seems to be portrayed as less formal and therefore appeal to a range of readers. Also, the fact that the lettering is bold and is the colour white on a blue background makes it stand out and seem more appealing. Furthermore there is a strap line above the brand name which makes it appealing to the readers. The cover includes a powerful, central image of popular celebrity who catches the eyes of the public. Additionally, the magazine cover includes revealing images of the celebrities. This makes the magazine more popular as people would want to know why the celebrity has posed that way. Also, the magazine has lots of gossip about

Newspapers I don't read any newspapers, I check the news online. I always check the science section because its interesting. I never check the sports news. I usually read stories that I find interesting. No I don't look at online newspapers, I use the BBC news website. Their website is easier to access. Magazines  I don't buy any magazines. Television I spend around 6-7 hours a week watching TV. In the evening. I like watching movies and series that I enjoy. Sometimes I watch TV alone and sometimes I watch it with others. Usually I decide what to watch. I watch live TV. Sometimes I use my laptop for catch up.  Radio I don't really listen to the radio. No one really listens to the radio, usually listen to their own music. Cinema  I haven't been to the cinemas in the last month. I have seen lots of films like Wonder Woman and Beauty and the Beast. My friends. We watch films that we all like- Star Wars and Harry Pot

1) I chose Media a level because i'm interested  in how films are made. 2) No, didn't take media as a GCSE. 3) 4) I hope to achieve an A*. 5) I'm thinking of going to university but i'm not sure what I want to study. 6) Donald Trump becoming president. 7) I use the BBC news website. 8) Wonder Woman 9) My favourite TV series is Game of Thrones. 10) I spent around 2 hours online everyday (not all at once). I think its about right because I still have time to do other stuff.