Sukhveen's Media blog 1-Mr Bush

1) Main flash- 'Spring Foward'-'celebrating spring with fresh techniques and stunning looks' 2) The image I will need to catch is a mid-shot, so you are able to see the clothing to a certain extent, but the hair is the main focus. And in terms of the models action, they will either be looking into the camera (direct address) or looking sideways, this is because I have seen that Modern Salon magazines have these two postures. I will be using high-key lighting. 3) The cover lines I will have are: 'Top ten hairstyles' 'braid parade' 'lush lengths'-'creative ways to use hair extensions' 'Sweeping beauty'- 'soft braids, waves and side-swept updos' Underneath masthead will be the issue date: 'April 2018.' On one of the corners it will say: 'ModernSalon.com' 4) This is my sketch (draft):

1) 31/40, Grade B+ WWW : Excellent use of theorists/quotes, especially in Q3! EBI : Use paragraphs. And more detailed analysis needed for Q1. Closer analysis of media language. 2) Points I missed out in each question; Q1: Black tie as phallic object (Mulvey)- being grabbed by female model. Q2: 'Emporio Diamonds' advert- Advert does not support Gauntlett's suggestion there has been a "decline in tradition"- this is a very traditional representation of masculinity. Score Hair Cream advert- Anchorage text in this advert reflects male insecurities in a changing world-repeated references to 'men' and 'masculine' in design, production and the use of the product suggests an acknowledgment that hair cream was seen as a more female product in the 1960s. Q3: 'Masculinity in crisis'- Recent high-profile campaigns/movements such as #metoo and #timesup have challenged sexual harassment in the workplace. Some people have reacted against

1) The three different magazines are:   2) The reason I have chosen these three magazines is because they are fashion magazines , however they have used simple techniques to convey fashion. The magazine that I will be using is: Modern Salon . The reason I have chosen this magazine is because it is a fashion magazine, but its main focus is hairstyling (which will be easy for the photoshoot.) This magazine tends to revolve around one main idea. They use soft, but bold colours and the model isn't in a fixed position so my model can be flexible. What reinforces this idea further is the numerous cover lines at the front and occasionally some stats so makes it different from other magazines. 3) These are the different styles of Modern Salon magazines.  We can see how this magazine is already well established as the central model is blocking the masthead. Additionally, the title is a very sophisticated serif font and tall lettering  which attracts