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Showing posts from November, 2017

Media Factsheet 030 - Media and Audiences -The Effects Debate

1) Activity  I hardly play video games, but i have sometimes played violent video games, like GTA 5. I don't specifically look for violent movies to watch but if they are on and there is nothing else to watch i might watch them, but it depends on what movie it is. No, I am not violent in real life, because I know that this behaviour isn't reality and by acting in this way you could face consequences, so I can control myself. I see a lot of products advertised on TV but I don't instantly buy it, because I know that you could potentially get a better deal somewhere else. Additionally, it depends on what product they are advertising. I hardly watch any documentaries, but I see clips of some about endangered animals and animal cruelty. I don't have really strong beliefs but I still think that it's wrong to abuse animals. 2) The four different categories for effects theories are: Direct Effect Theories -These ideas view the media as having a direct effect on th

Audience theory 2- blog tasks

1) In my opinion, I believe that the media is responsible for anti-social behaviour and violence to an extent. This is because the media portrays certain texts in a way that make the audiences see the text as promoting violence and anti-social behaviour. However, the media cannot be blamed for anti-social and violence because there are certain games which reflect this behaviour such as GTA 5. 2) Social learning theory is relevant in the digital age because some children could watch a violent video on YouTube and due to them being vulnerable they may start acting in this way.  I believe that young people are exposed to learning this type of behaviour from the media and internet because the amount of small children that watch videos on YouTube has increased, so they are more exploited to things which could be seen as having harmful effects and this is out of our control because we can't censor this. Also, due to smaller children still being vulnerable they aren't abl

Audience Theory 1 Tasks

Hypodermic needle model 1) This is a crude theory from the 1920s that suggests the media injects information into the audience like a hypodermic needle and therefore can have a dangerous effect on us. This theory is supported as this article suggests that children playing video games will act violently and aggressively because they learn this behaviour playing and watching video games. 2) This links to the  hypodermic needle theory because the  cover-line  says that the 15 year old boy is a 'violent video game addict who rarely leaves his room'. Therefore this suggests that it links to model because the Newspaper is influencing the audience to judge the boy by describing him in this way. Some may criticise this front page because it only specifies that he behaves like this because of the video games, but the media doesn't consider any other aspects. The two-step flow model 1) The two-step flow model was developed in the 1940s because the hypodermic needle t

Audience theory: Uses and gratifications

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  TV Diversion - TV would be watched to escape reality, such as your own problems. Allows you to indulge in situations that don't concern you, but also relax and have some time away from reality. E.g. someone may watch EastEnders to see what problems are going on in other peoples lives. Personal Relationship - TV would be watched by people to understand the problems for characters in TV programs and possibly put themselves in their situation and gain affection. E.g. Neighbours Personal Identity - TV could be used for identity as some programs may allow us to explore what we are really like or could be like. An example of this is Fresh Prince. Surveillance - TV could be watched as people may want to find out important information by watching the news on TV to see the problems going on around the world, weather or traffic updates. E.g. BBC News at 13:00 Other Broadcasts Diversion - Other broadcasts such as radio would allow you to escape reality as you would be listenin

MIGRAIN: October assessment - learner response

1) 38/48, Grade B.   WWW: Detailed and comprehensive responses with numerous points made.    EBI: Always break up work with shorter paragraphs. Include other narrative theorists in Q1:Propp and Levi-Strauss.   2) Q1: Include Levi Strauss and Propp's theory.     Q2: How they both include binary opposition.     Q3: Neale-allows producers to evolve genre but maintain audience and Abercrombie.     Q4: -   3) Q1: Break up in smaller paragraphs and make them specific.     Q2: Talk about the ideologies.     Q3: Include Abercrombie.     Q4: How the jewellery connotes a positive image (preferred/hegemonic reading)   4) I didn't get any media terminology wrong, but I missed out some theorists such as Levi Strauss (binary opposition) and Propp.   5) Question 1 was my strongest question because I got 7/8. I done better in this question because I revised narrative theory the most.   6) My weakest question was 4, this is because I got 15/20. I could h

Psychographics- Audience classification