January assessment learner response

-
1) 26/35, Grade B.

WWW: Very good revision of the main theories and clear writing.
LR: Flesh of theories with specific examples of texts from the media.

2) Q1: How diversification allows companies to embrace new technology and find new revenue     streams.

   Q2: An against argument- Younger viewer don't really watch live TV in the same way as older  generations. Netflix and Amazon Prime will dominate TV market eventually.

   Q3: Moral panic and technopanics.

3) On a scale of 1(low)-10(high) I would rate my revision at 6/7. This is because I didn't fully concentrate when I was meant to be revising and didn't revise at all in the holidays so I wasn't fully prepared.

4) For question 1, I got 5/6. I managed to write about 3 different strategies, however I only wrote about 2 benefits because I ran out of time.

5) For question 2, I got 6/9. I did write about the BBC and commercial broadcaster like ITV and Channel 4. I could have added more disadvantages because I only wrote about 1.

6) For question 3, I got 15/20.

New paragraph:

Furthermore, another theory is Moral Panic,a theory introduced by Stanley Cohen. Moral Panic occurs when someone or something is defined by the media as a threat to society. Cohen suggested in his 1972 book 'Folk Devil's and Moral Panics' that a moral panic occurs when a "condition, episode, person or group of people emerges to become defined as a threat to societal values and interests." Cohen also suggested that the media plays an important role in creating moral panic, even if it is through news reports. This implies that the media does not have a damaging effect on audiences as it's just a convenient scapegoat to blame for issues in societies, such as poverty or violence. Also, the fact that people nowadays are more media literate means that they are aware of when the media uses scapegoats to tackle issues and put the blame on other people, such as associating Muslims with being terrorists, so people will just ignore what the media have to say as they know it's just a moral panic.

Comments

Post a Comment

Popular posts from this blog

'Men's Health CSP analysis'

-
1) Media Language (e.g. conventions, narrative, genre etc.) The colours they have used are traditional/stereotypical to males- black and blue. Also, the colours are bold, dominant and strong , so this parallels with how males are meant to be. Reinforces traditional gender roles. The cover lines are in capitals and the font is bold . This reflects how the magazine is aimed towards men, because the typography indicates macho and heavy . They have underlined words for emphasis, this communicates power, strengths and authority . The masthead to covered, depicting how the magazine is well-established . The long shot of the model is of Vin Diesel, a popular actor, enables audience how he is important for his physique. Direct mode of address used emphasises confidence . Also, the use of the plosives 'BLAST BODY FAT'-  indicates idea of being bestial/dominant . 'Gut Gone in 60 seconds'- intertextuality . Imperatives used to show authority . Vin Diesel- seen
Read more

Oh Comely - Audience

-
  Oh Comely website page on advertising and audience 1) Oh Comely introduces itself as a stylish and elegant magazine . This way it comes across as niche and has many loyal readers . Oh Comely claim that they provide unique, yet inspiring, content . 2) T he print circulation/readership statistics for Oh Comely is: Social Media Reach: 100,000  Readers Per Issue: 25,000  Average Age of reader: 27  Sold through independents, WHSmith and international outlets  When comparing with Men's Health it is evident that they have a much smaller circulation/readership , however, this is purely based on the fact that it is a niche magazine , therefore a smaller/loyal target audience , whereas MH is a mainstream audience with a much larger target audience. 3) Oh Comely is distributed to the audience by signing up to annual copies and then get them delivered. They could also buy them from small shops and places like WHSmith's. 4) Based on their content, In think t
Read more

Oh Comely close-textual analysis: blog tasks

-
Front Cover 1) The typefaces on the front cover suggests to an Oh Comely audience that they value design as part of their identity. This is because they have used san-serif typography for the cover lines and they have used a handwritten style font for the masthead , which reflects a feeling of home, therefore creates a sense of belonging . 2) The words under the title suggests that the potential audience for Oh Comely are women who are interested in niche articles. Therefore, the audience is most likely to be a middle class, graduate (ABC1) demographic , as they are more likely to understand topics like that. They subvert the conventions of a mainstream magazine. 3) The cover lines use narrative to create enigma as they give liminal information which leaves the audience in a mystery. Therefore, they are more likely to read the magazine. Also, the cover lines reflect the kind of content that Oh Comely provide, inspiring content. 4) Oh Comely have used a power cen
Read more